Instagram engagement rate calculator
The engagement rate tells you what share of your community reacts to what you post. It is the first figure a brand looks at — often before the follower count.
It places your account, and that is all it does. It does not tell you what you would earn here: the programme pays neither per view nor per interaction, it pays per order. One order is one commission, whether you have five thousand followers or fifty thousand — the entry threshold is 5,000, and beyond it engagement is what counts.
268 people reacted to that post. It takes one of them ordering for the mechanism to pay you.
It is the number of orders, and it is the only lever genuinely in your hands. The simulator applies the real rate card to your own assumptions — orders, basket, referrals.
Estimate your earnings The calculation in full| Account size | Commonly observed rate |
|---|---|
| Under 1,000 followers | 4.0% – 8.0% |
| 1,000 to 10,000 | 2.5% – 5.0% |
| 10,000 to 100,000 | 1.5% – 3.0% |
| 100,000 to 1 million | 1.0% – 2.0% |
| Over a million | 0.8% – 1.5% |
These ranges are orders of magnitude taken from industry studies, not a Modeacc measurement: they vary by country, niche and year. They are there to place an account, not to grade it. The constant rule is not in dispute: the bigger an account gets, the lower its rate.
A good engagement rate turns into income when it meets a product worth recommending. At Modeacc the programme opens from 5,000 followers — and beyond that, engagement is precisely what is looked at.
Send my application See the rates