Four received ideas

Four things you hear everywhere about affiliation and content creators, and what is true behind each one.

"You need a lot of followers"

Not that many. The programme asks for 5,000 followers to join; after that, an account with 5,000 highly engaged followers often sells better than one with 20,000 indifferent ones. Brands know this and look at engagement.

"It is passive income"

No. The income stops when the posting stops. What lasts is the community — and it needs tending.

"You need equipment"

No. A recent phone and daylight are enough. What is most often missing is consistency, not gear.

"This income is not declared"

It is. A commission is income, whether it arrives by transfer or in cash. Better to ask an accountant early than late.

Read also Seven mistakes that lose you affiliate sales Read also How much does a fashion creator earn in Morocco? The maths, not the promises Discover the programme